Flagship INfluencer Network

The INfluencer Network was Flagship’s customer engagement group, allowing housing customers to provide feedback and attend events to help shape Flagship’s service delivery. A play on influencer culture, the campaign branding was created to help recruit ‘INfluencers’, showing customers the many ways to have their voices heard. Bold, people-centered illustrations using secondary brand colours allowed the campaign to be more inclusive, and helps customers feel like they are part of something fresh and exciting. To date, the INfluencer Network has recruited 600 involved customers across Flagship’s three gassociations.

Flagship 25

Flagship 25 was an internal campaign celebrating the 25th anniversary of Flagship’s founding in 1998. The brief called for a ‘90's retro’ theme to reference the founding year, which is complemented by the brand’s bright colour palette. The campaign included animations, graphics and infographics to support celebratory posts on Viva Engage and ‘bob 2.0’ – the internal social media feed and intranet – as well as physical merchandise such as stickers and badges. The campaign was well received, with engagement on internal platforms increasing by 10% for the overall month of the campaign.